Your Privacy Matters
Privacy Policy
How NewCarAssurance.com collects, uses, and protects your information — including your rights under GDPR and CCPA.
How NewCarAssurance.com collects, uses, and protects your information — including your rights under GDPR and CCPA.
Last updated: March 2026
This Privacy Policy describes how NewCarAssurance.com ("the Site," "we," "us," or "our") collects, uses, shares, and protects information when you visit or interact with our website. We are committed to protecting your privacy and handling your data transparently. By using the Site, you consent to the data practices described in this policy. If you do not agree with this policy, please do not use the Site.
NewCarAssurance.com is an informational website that does not require user registration, account creation, or login. We do not operate e-commerce functionality, forums, comment systems, or user-generated content features. The information we collect is limited to what is described below.
When you visit NewCarAssurance.com, certain information is collected automatically by our web servers and analytics tools. This automatically collected information may include your Internet Protocol (IP) address, which may be truncated or anonymised depending on the analytics configuration; the type and version of your web browser and operating system; the pages you visit on our Site, including the order in which you visit them and the time spent on each page; the website or search engine that referred you to our Site; your approximate geographic location as derived from your IP address (typically city and country level, not street-level precision); your device type, screen resolution, and language preferences; and the date and time of each visit.
This information is collected through standard web server logs, cookies, and analytics tools as described in subsequent sections of this policy. We use this information to understand how visitors interact with our content, identify the most useful guides and resources, improve site performance and user experience, and ensure the Site functions correctly across different devices and browsers.
If you contact us via email at contact@newcarassurance.com, you voluntarily provide us with your email address and any personal information included in your message. We use this information solely to respond to your inquiry and do not add it to any marketing list, share it with third parties, or use it for any purpose other than addressing your communication.
We do not collect sensitive personal information such as Social Security numbers, driver's licence numbers, financial account numbers, health information, or precise geolocation data. If you inadvertently include sensitive personal information in a communication to us, we will delete that information after addressing your inquiry.
NewCarAssurance.com uses cookies and similar tracking technologies to facilitate site functionality, analyse usage patterns, and serve advertisements. A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. Cookies enable the site to remember your preferences, understand how you use the site, and support advertising functionality.
Essential cookies. These cookies are necessary for the basic functionality of the Site, such as maintaining your session state and ensuring pages load correctly. Essential cookies do not track you across other websites and are required for the Site to function properly. They cannot be disabled without impairing site functionality.
Analytics cookies. We use Google Analytics to understand how visitors interact with our content. Google Analytics uses cookies to collect anonymous usage data, including pages visited, time on site, bounce rates, and traffic sources. This data helps us identify which warranty guides are most useful, which topics need additional coverage, and how to improve the overall user experience. Google Analytics data is aggregated and does not personally identify individual visitors.
Advertising cookies. Google AdSense, our advertising partner, uses cookies to serve advertisements relevant to your interests. These cookies may track your browsing activity across multiple websites to build an interest profile and serve targeted advertisements. Advertising cookies are placed by Google and its advertising partners, not directly by NewCarAssurance.com. Detailed information about how to opt out of personalised advertising is provided in Section 8 of this policy.
Most web browsers allow you to control cookies through their settings. You can configure your browser to block all cookies, block third-party cookies, accept all cookies, or notify you when a cookie is set so you can decide whether to accept it. The specific steps vary by browser — consult your browser's help documentation or settings menu for instructions. Please note that blocking certain cookies may affect the functionality of the Site and may prevent some features from working correctly.
NewCarAssurance.com uses Google AdSense to display advertisements. Google AdSense is a contextual and interest-based advertising service provided by Google LLC. Google AdSense uses cookies and web beacons to serve advertisements based on your browsing history and interests.
When you visit a page on NewCarAssurance.com that displays Google AdSense advertisements, Google may collect or receive information including your IP address, browser type, the page you are viewing, your interaction with advertisements, and cookies previously placed by Google or its advertising partners. Google uses this information to select and display advertisements that may be relevant to your interests, to measure advertising effectiveness, and to prevent fraud.
Google's advertising partners — which include a network of third-party advertising companies — may also place cookies on your browser to serve targeted advertisements and measure their performance. These third-party cookies are governed by the privacy policies of the respective advertising companies, not by this Privacy Policy.
Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to NewCarAssurance.com and other websites on the internet. For more information about how Google collects and uses data in connection with advertising, please review Google's Privacy Policy at policies.google.com/privacy and Google's advertising policies at policies.google.com/technologies/ads.
NewCarAssurance.com uses Google Analytics, a web analytics service provided by Google LLC, to collect and analyse information about how visitors use the Site. Google Analytics uses cookies to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the Site is transmitted to and stored by Google on servers in the United States.
We use Google Analytics data to understand traffic patterns on our Site, identify popular content and areas for improvement, analyse the effectiveness of our warranty guides and resources, monitor site performance and loading speeds, and understand the devices and browsers our visitors use so we can optimise the Site accordingly. We have configured Google Analytics to anonymise IP addresses where possible and to respect "Do Not Track" signals from browsers.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, which is available at tools.google.com/dlpage/gaoptout. This add-on instructs Google Analytics JavaScript not to send visit information to Google Analytics. The opt-out add-on is available for most major browsers.
The information we collect is used for the following purposes and no others: to operate and maintain the Site and ensure its content is displayed correctly; to analyse site traffic and usage patterns so we can improve our content and user experience; to respond to emails and communications you send to us; to serve contextual and interest-based advertisements through Google AdSense; to monitor and prevent fraud, abuse, and security threats; to comply with applicable legal obligations; and to enforce our Terms of Service.
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects. We do not sell your personal information. We do not use your information for direct marketing purposes. We do not create individual profiles for advertising purposes — any advertising personalisation is performed by Google's systems, not by NewCarAssurance.com.
NewCarAssurance.com does not sell, rent, trade, or otherwise disclose your personal information to third parties for their independent marketing purposes. We share information only in the following limited circumstances:
Service providers. We share data with Google LLC in connection with Google AdSense (advertising) and Google Analytics (site analytics) as described in Sections 3 and 4 of this policy. These services are governed by Google's own privacy policies and terms of service.
Legal requirements. We may disclose information if required to do so by law, regulation, legal process, or governmental request. We may also disclose information if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of the site owner, our users, or the public; to prevent or investigate possible wrongdoing in connection with the Site; or to enforce our Terms of Service.
Business transfers. In the event that ownership of NewCarAssurance.com is transferred to another entity — through a sale, merger, or other transaction — your information may be transferred as part of that transaction. In such a case, the acquiring entity would be bound by the terms of this Privacy Policy until a new privacy policy is published.
We retain automatically collected data (server logs, analytics data) for up to 26 months, after which it is deleted or anonymised. Google Analytics data retention is configured in accordance with Google's standard retention periods. Email correspondence is retained for as long as necessary to address your inquiry and for a reasonable period thereafter for record-keeping purposes, typically no longer than 24 months.
Cookies placed by third parties (Google AdSense, Google Analytics) are governed by those third parties' own retention policies. You can delete cookies stored on your device at any time through your browser settings.
You have multiple options for controlling or opting out of personalised advertising on NewCarAssurance.com and across the web:
Google Ads Settings. You can manage your Google advertising preferences, including opting out of personalised ads, at www.google.com/settings/ads. This allows you to control which interest categories Google uses to personalise the advertisements you see across all websites that use Google advertising services.
Network Advertising Initiative (NAI). The NAI provides an opt-out tool that allows you to opt out of interest-based advertising from participating member companies at optout.networkadvertising.org.
Digital Advertising Alliance (DAA). The DAA provides an opt-out tool for interest-based advertising at optout.aboutads.info. The DAA also offers AppChoices for opting out of interest-based advertising in mobile apps.
European Interactive Digital Advertising Alliance (EDAA). Users in the European Economic Area can manage advertising preferences at www.youronlinechoices.eu.
Browser Do Not Track. Most modern browsers offer a "Do Not Track" (DNT) setting. While there is no universal standard for how websites must respond to DNT signals, we respect DNT signals where technically feasible and encourage our advertising partners to do the same.
Please note that opting out of personalised advertising does not eliminate advertising from the Site. You will continue to see advertisements, but they will be generic rather than based on your browsing interests. Opt-out preferences are typically stored in cookies, so clearing your browser cookies may reset your opt-out choices.
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, you are entitled to certain rights under the General Data Protection Regulation (GDPR) and applicable national data protection laws. These rights include:
Right of access. You have the right to request a copy of the personal data we hold about you. Since we collect minimal personal data (primarily automatically collected browsing data and any email correspondence), this data set is typically limited.
Right to rectification. You have the right to request that we correct any inaccurate personal data we hold about you.
Right to erasure. You have the right to request that we delete your personal data, subject to certain legal exceptions (such as data we are required to retain for legal compliance).
Right to restriction of processing. You have the right to request that we restrict the processing of your personal data under certain circumstances, such as while we verify the accuracy of data you have contested.
Right to data portability. You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another controller.
Right to object. You have the right to object to processing of your personal data based on legitimate interests, including processing for direct marketing purposes.
Right to withdraw consent. Where processing is based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before the withdrawal.
To exercise any of these rights, please contact us at contact@newcarassurance.com. We will respond to GDPR-related requests within 30 days. You also have the right to lodge a complaint with your national data protection authority if you believe your data protection rights have been violated.
The legal basis for our processing of personal data under the GDPR is legitimate interest (providing and improving our informational website) and consent (for cookies and advertising personalisation, where required by applicable law).
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information. Under the CCPA/CPRA:
Right to know. You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which the information was collected, the business purpose for collecting the information, and the categories of third parties with whom we share the information.
Right to delete. You have the right to request that we delete personal information we have collected from you, subject to certain legal exceptions.
Right to opt out of sale. NewCarAssurance.com does not sell personal information as defined by the CCPA. We do not sell, rent, or trade your personal data to third parties for monetary or other valuable consideration. Because we do not sell personal information, there is no need to submit a "Do Not Sell" request — but if you have questions about our data practices, please contact us.
Right to non-discrimination. We will not discriminate against you for exercising any of your CCPA/CPRA rights. You will not receive different quality of service or access to our content based on whether you exercise your privacy rights.
Right to correct. You have the right to request that we correct inaccurate personal information we maintain about you.
Right to limit use of sensitive personal information. We do not collect sensitive personal information as defined under the CPRA (such as Social Security numbers, financial account details, precise geolocation, or health data).
To exercise your CCPA/CPRA rights, contact us at contact@newcarassurance.com. We will verify your identity before fulfilling your request and will respond within 45 days as required by law.
NewCarAssurance.com is not directed at children under the age of 13 and does not knowingly collect personal information from children under 13. Our content addresses automotive warranty topics that are relevant to adult vehicle owners and purchasers. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete that information from our records.
If you are a parent or guardian and believe that your child under 13 has provided personal information to us (for example, by sending an email to our contact address), please contact us at contact@newcarassurance.com and we will promptly delete the information.
We implement reasonable technical and organisational measures to protect the information we collect against unauthorised access, alteration, disclosure, or destruction. These measures include using HTTPS encryption for data transmitted between your browser and our servers, limiting access to personal information to authorised personnel who require it for legitimate operational purposes, regularly reviewing and updating our security practices, and working with hosting providers that maintain appropriate physical and technical security controls.
However, no method of internet transmission or electronic storage is completely secure. While we strive to protect your information using commercially reasonable means, we cannot guarantee absolute security. You use the Site and transmit information to us at your own risk.
NewCarAssurance.com contains links to third-party websites, including manufacturer websites, government agencies, consumer protection organisations, and other external resources. This Privacy Policy applies only to NewCarAssurance.com and does not cover the privacy practices of any third-party website. We do not control and are not responsible for the privacy policies or data practices of third-party websites. We encourage you to review the privacy policy of any website you visit after clicking a link on our Site.
NewCarAssurance.com is operated from the United States. If you are visiting the Site from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to the transfer of your information to the United States and the processing of your information in accordance with this Privacy Policy.
For users in the European Economic Area, we rely on standard contractual clauses and other lawful transfer mechanisms approved by the European Commission to facilitate the transfer of data to the United States where necessary.
The site owner reserves the right to update or modify this Privacy Policy at any time. When we make material changes to this policy, we will update the "last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes to this policy constitutes your acceptance of the updated policy.
For significant changes that materially affect how we collect, use, or share your personal information, we will make reasonable efforts to provide notice through a prominent announcement on the Site prior to the change taking effect.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: contact@newcarassurance.com
We will respond to privacy-related inquiries within a reasonable timeframe, typically within one to two business days for general questions and within the legally required timeframe for formal rights requests (30 days for GDPR, 45 days for CCPA/CPRA). For additional ways to contact our editorial team, please visit our contact page. For information about our site's usage terms, please review our Terms of Service.